iBlurb serves as a photo book creator app, simplifying the process of transforming users’ cherished photos from Facebook, iPhones, or iPads into stunning, professional-quality photo books within minutes.

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Client: non-IT Company

Duration: 26 months

Size: 6 members

Development Methodologies: Scrum

iBlurb Photo Books Mobile App

Simply the best photo book creator. Turn your favorite photos from Facebook and your iPhone or iPad into beautiful, professional-quality photo books in minutes.

– Edit picture from Facebook or iPhone professionally
– Create photo books
– Share with friends or to social network

・Architecture design
・Implement all processes from requirement definition to product release
・Implement core functionalities: pages rendering, books upload, etc.
・Responsive UI with auto layout
・Unit Test
・CI/CD ・Technical support


Preserving memories through beautifully designed photo books is a cherished tradition. iBlurb, a photo book creator app, aims to simplify the process by turning users’ favorite photos from Facebook, iPhones, or iPads into stunning, professional-quality photo books within minutes. In this case study, we delve into the development of the iBlurb app, highlighting the challenges faced, the technologies used, and the transformative impact it has had on photo book creation.

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Project Overview

The iBlurb project focused on creating a user-friendly app that would allow users to effortlessly create personalized photo books from their Facebook albums or their iPhone and iPad photo libraries. The goal was to simplify the photo book creation process while maintaining professional-quality output.

The Challenges We Met in iBlurb Project

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Throughout the development of the iBlurb app, several challenges were encountered and overcome:

  1. Efficient integration with Facebook APIs: Enabling seamless photo selection from Facebook albums required efficient integration with Facebook APIs. Overcoming API limitations and ensuring smooth data retrieval presented a challenge that demanded careful implementation. We had to navigate through frequent API updates and changes, which required us to maintain a flexible codebase that could adapt to evolving requirements. Additionally, we implemented caching strategies and data optimization techniques to minimize API calls and enhance the overall performance when fetching photos from Facebook.
  2. User-friendly and intuitive interface for photo editing and book creation: Designing an interface that would be intuitive for users, allowing them to easily edit photos and create customized layouts, was crucial. Balancing simplicity with robust features required meticulous attention to user experience and interface design. Through extensive user testing and feedback sessions, we iteratively refined the interface, prioritizing frequently used tools and minimizing the learning curve for new users. The challenge was to offer a comprehensive set of editing tools while maintaining a clutter-free and visually appealing interface.

Overcoming these challenges was a collaborative effort, driven by our dedication to delivering a top-notch photo book creation experience. Each obstacle presented an opportunity for growth and innovation, and our team’s perseverance and commitment to excellence ultimately led to the creation of an app that has brought joy and lasting memories to countless users worldwide. As we continue to evolve and expand the iBlurb app, we remain focused on overcoming future challenges and setting new standards in the realm of personalized photo book creation.

How Did We Built It?

To address the challenges and successfully implement the iBlurb app, we utilized a range of technologies and libraries:

  1. Swift Language: The app was developed using Swift, Apple’s native programming language for iOS development. Swift provided the foundation for efficient and reliable app development.
  2. CoreData: To ensure efficient data storage and management within the app, we leveraged CoreData, Apple’s powerful framework. It facilitated seamless data persistence and retrieval, allowing for a smooth user experience.
  3. Image Editing: Native iOS libraries, such as Core Image and Core Graphics, were utilized to implement a wide range of image editing capabilities within the app. Users could crop, apply filters, make adjustments, and enhance their photos to achieve desired results.
  4. Photo Book Creation: The iBlurb app offered a user-friendly interface developed using UIKit. Users could effortlessly select photos, customize layouts, choose themes and styles, add captions, and preview their creations in real-time. This streamlined process ensured an intuitive and enjoyable book creation experience.
  5. Social Sharing Integration: We integrated social sharing functionalities, utilizing Facebook APIs, to allow users to seamlessly share their photo books with friends and family. This integration enabled users to showcase their creations effortlessly.
  6. Quality Assurance: Rigorous testing methodologies, including unit testing and UI testing, were employed to ensure the stability, responsiveness, and seamless user experience of the Blurb app. This ensured that users could create and share their photo books without encountering issues.

The Results

With the successful implementation of the iBlurb app, users now enjoy a user-friendly and seamless experience, creating and sharing personalized photo books effortlessly. The app’s integration of professional-grade photo editing capabilities, an intuitive book creation interface, and easy social sharing options has transformed the way users preserve their cherished memories. By combining convenience and creativity, iBlurb empowers users to curate stunning photo books that capture the essence of their most treasured moments.

What Did We Learn From This Project?

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Throughout the iBlurb project, several valuable learnings were gained:

  1. Integration with social media platforms: Overcoming challenges associated with integrating with social media platforms, such as Facebook, required meticulous attention to API limitations and data retrieval processes. This experience highlighted the significance of staying up-to-date with evolving APIs and adapting to changes in the social media landscape. It also emphasized the importance of user consent and data privacy considerations when dealing with third-party platforms.
  2. Advanced photo editing capabilities using native iOS libraries: Leveraging native iOS libraries like Core Image and Core Graphics enabled the implementation of powerful photo editing features, enhancing users’ creative possibilities. This journey into the world of native libraries reinforced the significance of code optimization and performance tuning to ensure a smooth and responsive user experience. Additionally, we discovered the importance of striking a balance between offering sophisticated editing tools while maintaining simplicity and ease-of-use for users of all skill levels.
  3.  Utilizing CoreData for efficient data management: Employing CoreData facilitated efficient storage and retrieval of user data, ensuring a smooth user experience and reliable data persistence. Working with CoreData taught us valuable lessons in database design, data modeling, and data migration techniques. We also learned to implement proper error handling and graceful fallback mechanisms to maintain data integrity, even in unforeseen circumstances.
  4.  User-friendly interface with Swift: Developing a user-friendly interface required careful consideration of user experience and interface design principles. Swift’s expressiveness and ease-of-use proved to be invaluable in rapidly prototyping and iterating on various interface components. Through continuous user testing and feedback, we discovered the importance of intuitive navigation, thoughtful use of animations, and consistency in design language to create a seamless and delightful user journey.
  5.  Seamless sharing capabilities for an engaging user experience: Enabling users to effortlessly share their photo books with friends and family added value to the app, fostering a sense of connection and sharing cherished memories. This aspect of the project emphasized the significance of social integration and the power of word-of-mouth marketing. We discovered that providing users with multiple sharing options and personalized messages could significantly enhance user engagement and drive organic growth.

As we continue to evolve and expand the Blurb app, we carry these invaluable learnings with us, shaping the foundation of future projects and innovations. The journey of Blurb has been one of growth, creativity, and adaptability, and we remain committed to delivering exceptional user experiences that bring joy and lasting memories to our users’ lives.

In Conclusion

The iBlurb app has successfully simplified the process of creating personalized photo books by providing users with a user-friendly and intuitive experience. With robust features for photo editing, layout customization, and seamless social sharing, iBlurb has transformed the way users preserve and share their precious memories. The project’s key learnings emphasize the importance of seamless integration, advanced photo editing capabilities, efficient data management, and user-centric design principles in achieving an engaging and satisfying user experience.