How to Find an App Idea and Ensure Its Validity

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The global app market has surpassed the impressive milestone of $167 billion in revenue in 2022, and its upward trajectory shows no signs of slowing down. Given the bright and promising future of the mobile app industry, it comes as no surprise that an increasing number of startups are eager to carve out their share in this flourishing market.

Furthermore, the number of active smartphone users worldwide has already exceeded a staggering 6.6 billion. Just imagine the vast pool of potential users your app could attract instantly. While it’s true that there are countless enthusiasts vying to create the next groundbreaking tech app, it’s worth noting that only a mere 10% of startups manage to withstand the challenges they encounter.

Despite the presence of over 5 million mobile apps on the Apple App Store and Google Play Store, it might appear as though every exceptional app idea has already been realized. However, there are still numerous untapped niches awaiting innovative apps and a multitude of problems waiting to be solved.

How Do You Come up with a Good App Idea

There exist numerous avenues for generating fresh app ideas. If your aspiration is to establish a technology company and catalyze global change through a tailored software solution, we highly recommend considering the following suggestions for generating lucrative app ideas

1. Find a problem that you can solve with an app

The primary goal behind developing mobile apps is to simplify our lives and attract users. Bearing this in mind, it’s important for your future app to address a specific problem or pain point for its users, while surpassing other existing solutions in the market.

It’s highly unlikely that a single app can solve all of humanity’s problems. In most cases, one problem corresponds to one app solution. When brainstorming, take a moment to observe and analyze your daily routines. Before you know it, you’ll discover numerous areas that could benefit from improvement through a mobile app.

Furthermore, consider your hobbies, skills, and work—something you excel at. Evaluate the strengths and weaknesses of the apps you use regularly in these domains. Ask yourself, what changes would you make if you could enhance them?

Remember, every app starts as an idea. Take, for instance, the founders of Airbnb, Brian Chesky and Joe Gebbia. When they moved to New York and faced difficulties paying rent due to unemployment, they sought ways to earn extra income. Identifying a local design conference causing fully booked hotels, they seized the opportunity, purchased air mattresses, and offered visitors a place to sleep along with a warm breakfast. This idea marked the inception of Airbnb.

There may be various problems you wish to solve. Instead of giving up, consider how you can improve upon them and discover better solutions through the use of an app.

2. Get inpsired by the current top apps

Exploring app stores can be a fantastic way to spark brilliant app ideas! By immersing yourself in the market and investigating your competitors, you’ll uncover potential issues with other app solutions and have the opportunity to address them or enhance existing app concepts.

App Store’s Discover Tab where customers find the best new releases and updates on the Mac App Store

3. Keep track of news and event in the tech industry.

Nothing changes faster than the tech industry. You need to keep your finger on the pulse of the tech industry and try to be a step ahead. Here are three ways to get immersed in the tech world:

3.1 Visit conferences and meetups

These events provide significant insight into what is happening in the tech industry. Moreover, you’re likely to hear about other creative app ideas at these events. Attending meetups and conferences may not directly result in a boom of app ideas, but you’ll gain valuable information that you can leverage in the future. 

3.2 Regularly check Kickstarter or Product Hunt

Kickstarter can help you browse for new ideas and estimate your chances of success, as Kickstarter allows developers to raise funds for their idea development. Also, one of the best ways to find out what apps interest users is to get their feedback, which you can do on Product Hunt. Product Hunt is a site where you can see how users react to various software ideas. 

3.3 Look at what’s getting funded

Startups are shaping the future of the tech world. To keep up to date, check various business incubators, accelerators, and VC websites for further insights. For instance, you can visit YCombinator’s Request for Startups page, where you can learn about startups that YCominator would like to fund. Also, on Crunchbase, you can learn more details about the companies’ funding history. Finally, check out TechCrunch for news about the latest deals and events in the tech industry.

3.4 Try to Anticipate the Future Trends

Finding mobile app ideas isn’t an easy task, especially for those who are new to the mobile app development world. In this industry, you need to be a businessperson and a fortune teller. Brainstorm the needs of your target customers and try to predict what they will need in the future and what tech stack will be in use. 

Analyze what apps are trending and think about what kind of apps will take over the charts in five or ten years. It’s hardly possible to predict what technologies will be used since they’re rapidly evolving. However, you can base your predictions on today’s trends, including the Internet of Things, AI, AR/VR, Blockchain, and other trending technologies. 

If you have no idea what app to build, analyze current trends and define the most perspective app category. According to, entertainment and social media apps have experienced the largest year-over-year growth in terms of consumer spending.

How to Validate Your App Idea 

Once you have come up with an idea for your app, it’s time to check how viable it is. Before jumping on the software development bandwagon, you need to test your app idea, get more information, and determine the pros and cons.

In mobile app development, the discovery stage has more to do with business analysis and research. It comes before the actual idea implementation, allowing you and the team to take a fresh, critical look at your business concept. Discovery and validation are critical for startup founders who are going to launch a new product and have no idea how the market will react.

Validating app ideas can help you move forward with the right idea and become a successful app entrepreneur. Here’s how to find out whether your app idea is viable or not. 

1. Find Your Target Audience

Your app needs users, and the primary question you need to ask yourself is, “Who is the app’s audience?” Try to segment your audience and narrow your customers. Consider that it is challenging to deliver an app that many customers will use if it’s not a messenger or social media app.

For example, say you’re going to develop an app for dog owners in the US. Here, we can presume that your target audience is US citizens who are dog lovers. But that is quite wide-ranging. 

In this case, you would need to narrow your audience and dig deeper. Take advantage of similar apps’ statistics related to users’ gender and age. Then, draw your conclusions. 

2. Research Your Competitors 

Before stepping into the app development game, you need to understand the market, learn about its trends, and research your competitors, if any. Try to analyze your competitors from the customer’s point of view. Find their apps’ pros and cons and think about how your app can turn their weaknesses into your strengths. 

The more you know about your competitors and your target market, the better app you can deliver. Browse ASO tools like AppTweak,, and Sensor Tower to find as much information as possible. 

3. Take Advantage of Digital Prototypes 

Developing a fully functioning app requires massive time and money investments. On average, the development costs of a simple mobile app range between $70,000 and $150,000 and can take up to six months.

There is a cheaper and safer way to test and validate your app idea: digital or even paper prototypes. They allow you to test your assumptions and virtually explore a product before it’s developed. 

Digital prototypes can help you save time and money and ensure that the product development is based on data rather than your thoughts and assumptions. There are different forms of prototyping, from a paper sample to a model or simulation of a digital product or service. Thanks to modern technologies and AI-enabled platforms, you can create a digital prototype in a few clicks to test your hypotheses and refine your ideas.

Digital prototyping comes in handy when you need to raise money for your startup. When your pitch is based on empirical evidence rather than assumptions, you’re more likely to get your project funded.  

4. Collect and Analyze Early User Feedback 

Digital prototypes allow you to collect early user feedback. Based on the collected data, you can refine and improve your future product. 

When interpreting the data, you’ll discover what your customers really need and how your app can satisfy their needs. Remember, your target goal is to solve the users’ problems. 

5. Bring Your App Idea to Life or Pivot

App idea validation can lead to two possible outcomes: either your idea holds significant potential for development or it may require reevaluation and a fresh approach.

Making the decision to pivot from your original concept to explore a different path is undoubtedly a challenging choice for any app entrepreneur. Sadly, it’s at this juncture that many startup owners opt to abandon their endeavors. However, embracing the ability to pivot swiftly can propel you to the pinnacle of the app market.

Consider the inspiring story of Twitter’s origins. Initially known as Odeo, it began as a social network designed to discover and subscribe to podcasts, as well as share audio content. However, with the advent of iTunes, Odeo faced diminishing value in its original business model.

Yet, rather than succumbing to defeat, the creators of Odeo demonstrated resilience and embarked on a transformative journey. They pivoted to develop a microblogging platform, ultimately giving birth to the phenomenon we now know as Twitter. Today, Twitter boasts an impressive user base of over 368 million monthly active users, with even governments worldwide leveraging the platform for communication purposes.

Remember, the process of app idea validation provides invaluable insights and the opportunity for adaptation. By remaining adaptable and willing to embrace change, you increase your chances of achieving remarkable success in the dynamic and ever-evolving app landscape.


You’re now equipped with the knowledge that your idea is not only viable but has the potential for tremendous success. Your next crucial step is to delve into app development.

To begin, it’s essential to select the right platform for your app. When making this decision, it’s vital to consider the preferences of your target audience. For instance, if a substantial portion of your audience primarily utilizes Android devices, developing an iOS app might not yield the desired outcomes you seek. By aligning your app with the preferred platform of your target users, you increase the chances of capturing their attention and maximizing your app’s impact.

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